The Employee’s Perspective as an Online Consumer
This paper investigates the behavior of an employee as an online consumer. As today online shopping is regarded as a disruptive innovation for offline shopping, this paper examines whether the employees also have similar behavior with other type of consumer. The respondents are chosen from Jakarta, Bogor, Tangerang and Bekasi area which totaled 94 qualified survey. The result explains that online shopping offers economic value, technical value, service value and social value in the same time. And the employee behavior is not rejecting that and follows the flow. It implies that offline shop providers should consider in providing customer the same values as in online shop.
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